Usman Asif · Local SEO, AI & GBP specialist

Your business should be easier to find.

I'm Usman. I help local businesses improve their visibility across Google Maps, search results and AI answers, starting with what's holding them back.

Business owner or agency, you work directly with me.

Usman Asif seated at his desk
Usman AsifBased in Lahore. Working with U.S. businesses.
Find.
Fix.
Measure.
A specialist.
On your side.

Client experience

A few businesses I've worked with.

  • Daigle Plumbing, Heating & Cooling
  • First Class Garage Door
  • Rooter One
  • Jarvis Exteriors Inc.
  • RealWorld Cleaning Services
  • PrimeTime Fulfillment
  • Rapid Rooter
  • Precision Auto Styling
  • Affordable Marble & Granite
  • G&J Roofing
  • Spark Garage Doors
  • Big Apple Plumbing LLC
  • Special Places of Costa Rica

Scroll or swipe to explore.

Selected work

A closer look at the numbers.

Better visibility should mean something to the business. Here are a few project snapshots, with the measurements behind them.

Locksmith · Lancaster, PA

Monthly profile calls increased from 54 to 171

Monthly calls from the Google profile

More calls, alongside stronger local visibility. The full snapshot includes customer actions and ranking coverage.

Call comparison: August vs. January.

Lancaster locksmith project showing 54 to 171 monthly profile calls and local ranking gridsView the evidence

Garage doors · Carrollton, TX

Average grid position improved from 6.3 to 1.5

Average position across the measured grid

For “garage door repair,” the grid moved from positions outside the Top 3 to Top 3 coverage at every measured point.

Ranking comparison: Aug 17 to Oct 7, 2026.

Carrollton garage door project showing an average grid position of 6.3 before and 1.5 afterView the evidence

Garage doors · Website SEO

Organic clicks increased from 9.84K to 17.2K

Organic clicks from Google Search

Website work covered service pages, internal links and technical cleanup. Search Console recorded a 74% increase in clicks.

Reported 3-month period vs. the previous 3 months.

Garage door website project showing 9.84 thousand to 17.2 thousand organic clicks across comparative three-month periodsView the evidence

These are individual project results. Markets, starting points and reporting periods differ.

Explore more results

How I can help

Different problems.
The right kind of help.

Start with what needs attention. We'll confirm the right scope together.

One-time project

GBP optimization

A one-month project for your profile and its linked page, with clear starting benchmarks and a 30-day local ranking report.

  • A full profile audit, starting benchmarks and a comparison after the improvements.
  • Accurate business details, suitable categories and attributes, and a search-focused description.
  • Improved service and product sections, photos and social links, plus messaging and contact buttons where supported.
  • Clear service and location content to support AI search visibility and answer engine optimization (AEO).
  • Four Google Business posts during the one-month project.
  • Linked landing page improvements covering content, schema, titles, meta descriptions and an embedded map.
  • UTM tracking for visits from your profile and a local ranking report at the 30-day mark.

Ongoing support

Local SEO & GBP management

I keep your GBP current, with website improvements within our agreed plan. The profile stays the priority.

  • The one-time optimization scope, followed by ongoing profile checks and improvements.
  • Fresh photos and videos, description updates and new services when needed.
  • Weekly Google Business posts, with review monitoring and replies each month.
  • Relevant citation building and corrections to business information across listings.
  • Work on existing service and location pages, internal links and other agreed website priorities.
  • New service or landing pages where included in the plan, with future work prioritized around your goals.
  • Monthly reporting on profile performance, local rankings and the website work completed.

Suspension support

GBP reinstatement

I handle the case with you from the first review to Google's decision, keeping the next steps clear throughout.

  • Review the profile and suspension history to identify likely policy issues and the next steps.
  • Explain the corrections needed and help organize your business documents and supporting evidence.
  • Prepare and submit the appeal, then manage follow-ups through Google's support channels.
  • Work through additional evidence or verification requests and keep you informed as the case progresses.

New or existing profiles

GBP setup & verification

I help set up an accurate profile or work through a stalled verification, following the steps Google offers.

  • Check eligibility, existing listings and ownership access before creating a new profile.
  • Set up accurate business details, categories, hours, services and contact information, with a useful description and suitable photos.
  • Help prepare the evidence and guide you through the verification method Google offers for your business.
  • Follow up on failed or delayed verification and check the profile once it is live.

For agencies & consultants

Your client relationship.
My hands-on support.

I handle the agreed Local SEO, AEO and GBP work behind the scenes, so your team has a specialist to turn to.

Working together, behind the scenes

Your client

Your relationship. Your brand.

Your agency

Agreed priorities and clear updates.

Usman, on fulfillment

GBP, AEO, website work and reporting.

One-off cases · Ongoing work · Multiple locations

Portrait of Usman Asif
Usman Asif Local SEO, personally.

The person behind the work

A problem solver.
Before anything else.

“Before I suggest more content or more citations, I want to understand what's actually holding the business back.”

Sometimes the useful fix is a category. Sometimes it's conflicting business information or a local page that needs attention. The work follows the problem.

More about me
  1. 01

    Understand.

    Look at the business, its local market and the evidence. For multiple locations, understand the differences.

  2. 02

    Prioritize.

    Agree what needs attention first, with clear scope and careful changes to sensitive profiles.

  3. 03

    Measure.

    Explain what changed, what I worked on and what needs attention next. Include the numbers that need improvement.

In my clients' words

Good work.
Good working relationships.

The communication, care and work behind the projects.

More words from clients

  • He is absolutely brilliant. Would definitely recommend.

    Gc BuyingClient
  • Usman did a great job with SEO. Very attentive and always willing to answer questions.

    JosephClient
  • My go-to team member for SEO and Google Business work. Kind, appreciative, and hard-working.

    HunterMarketing Lead
  • Was very timely and did quality work. Will definitely use him again.

    DawsonClient
  • Very knowledgeable, listens, and delivers. I would 100% recommend him.

    ColinClient
  • Usman and his team are great. Completed the project fast and effectively.

    JosephRepeat Client
  • Very reliable and knowledgeable. Will hire again.

    VaheClient
  • Very, very impressive work. Will be working with Usman for many more jobs.

    MatthewClient

Scroll or swipe to read more.

A few practical answers

Before we talk.

You can start with one profile, a specific problem or a larger set of locations.

Explore all FAQs
Do you work on the website as well as the GBP?

Yes. I work on service and location pages, internal links, business information, backlinks and technical issues where they support your local search goals. Your website and profile need to tell a consistent story.

Can you help with several locations?

Yes. Each location can have different competitors, reviews, proximity and website support. I review those differences while keeping the brand consistent.

Do you also look at AI search visibility?

Yes. I track how a business appears in relevant AI search experiences and look at the information supporting those mentions, including services, locations, reviews, website content and citations.

Can you guarantee a ranking or reinstatement?

No. Rankings depend on the market and several factors, and Google makes reinstatement decisions. I can explain the work, document the issues and report what happens.

Should I choose one-time optimization or monthly management?

One-time optimization is a focused one-month project with a ranking report at the end. Monthly management continues the profile, review, citation and agreed website work. We can choose the scope based on your starting point.

What do you need from me to get started?

Your profile or website link, city, main services and a brief description of the issue. Once we agree the work, I'll explain the access or documents needed.

Let's start with your business

Tell me what needs attention.

A profile issue, Local SEO, AI search visibility or agency fulfillment. Tell me a little about the work you have in mind.

What happens next?

I'll review what you've shared and reply about the situation, any details I need and a sensible next step.

Prefer email? usmanasif141@gmail.com

Prefer Upwork? View my profile (opens in a new tab)

A good conversation starts here.

A few details are enough to get started.

Your city, main service and the problem you want to solve.

I'll use these details to reply to your inquiry. Privacy Policy

Project evidence

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